Considering on your knowledge of customers and the competition, the next question is to think about new markets. Are you planning to take things abroad? If so, what languages will be spoken there? Which cultural, social and legal intricacies must be considered? Does your new market lie outside of the EU?
As part of a comprehensive concept, personnel resources are planned correctly, the availability of technology for service and maintenance explored and possible cooperation partners identified. If, through such a concept, the product and/or service can be sold with a competitive edge, then the new market has a realistic chance.