Customer satisfaction
Of course you can measure customer satisfaction. But it is always a snapshot, which is characterised by different influences.
Thus, self-assessment might be a worthwhile alternative.
Here, it is important that all departments of a company submit their rating using pre-made forms. These forms should not be changed from one year to the next. Only this way will there be a measurable change over the years.
Customer satisfaction
Of course you can measure customer satisfaction. But it is always a snapshot, which is characterised by different influences.
Thus, self-assessment might be a worthwhile alternative.
Here, it is important that all departments of a company submit their rating using pre-made forms. These forms should not be changed from one year to the next. Only this way will there be a measurable change over the years.
Competitive analysis
At a time where products and/or services are becoming increasingly similar and where much is decided solely by the price factor, it’s extremely important to know your competition. The analysis of products and/or services actually belongs to the basics.
It’s much more essential to know how the competition communicates and how the customers think about it. Not being better, but more adaptable than the competition, becomes a question of survival. That’s why competitive analysis is so important, although the verbal arguments must not wither to hollow words.
Competitive analysis
At a time where products and/or services are becoming increasingly similar and where much is decided solely by the price factor, it’s extremely important to know your competition. The analysis of products and/or services actually belongs to the basics.
It’s much more essential to know how the competition communicates and how the customers think about it. Not being better, but more adaptable than the competition, becomes a question of survival. That’s why competitive analysis is so important, although the verbal arguments must not wither to hollow words.
New markets
Considering on your knowledge of customers and the competition, the next question is to think about new markets. Are you planning to take things abroad? If so, what languages will be spoken there? Which cultural, social and legal intricacies must be considered? Does your new market lie outside of the EU?
As part of a comprehensive concept, personnel resources are planned correctly, the availability of technology for service and maintenance explored and possible cooperation partners identified. If, through such a concept, the product and/or service can be sold with a competitive edge, then the new market has a realistic chance.
New markets
Considering on your knowledge of customers and the competition, the next question is to think about new markets. Are you planning to take things abroad? If so, what languages will be spoken there? Which cultural, social and legal intricacies must be considered? Does your new market lie outside of the EU?
As part of a comprehensive concept, personnel resources are planned correctly, the availability of technology for service and maintenance explored and possible cooperation partners identified. If, through such a concept, the product and/or service can be sold with a competitive edge, then the new market has a realistic chance.
Trade fairs
Trade show appearances are always subject to a lot of variation, depending on the industry, market and order situation. Additionally, participation in trade shows is always a game of balancing cost and benefit.
On one hand, trade show appearances are often a costly undertaking due to booth and personnel costs, but on the other hand, the benefits of personal interaction with the (potential) customer on the spot must not be ignored. Only when the external conditions have been clarified and a raw budget for the trade fair appearance has been determined can you go into further detail with your planning.
Trade fairs
Trade show appearances are always subject to a lot of variation, depending on the industry, market and order situation. Additionally, participation in trade shows is always a game of balancing cost and benefit.
On one hand, trade show appearances are often a costly undertaking due to booth and personnel costs, but on the other hand, the benefits of personal interaction with the (potential) customer on the spot must not be ignored. Only when the external conditions have been clarified and a raw budget for the trade fair appearance has been determined can you go into further detail with your planning.
